Industry articles and news
Upon hearing the term “web analytics,” one might cringe and run away in fear of something he deems boring or incomprehensible. More...
In making the shift to 2.0 analytics, we discuss how analysis is the desired outcome, not reports. More...
These days, every business needs a website and firms regularly spend thousands of dollars creating top quality site content and orchestrating PPC campaigns. However, most sites that get the content right, fail in the next step - measuring their success.More...
Unfortunately, more leads do not necessarily translate into more sales. Sometimes, it is a matter of fraud. Click fraud in the industry has as of the last quarter of 2008 risen to just over 17%...More...