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Overstat Launches Ground-Breaking Web Analytics Environment

Startup Unveils Revolutionary New Solution for Web Analytics & Visitor Intelligence

San Francisco, CA, March 30, 2010:  Overstat, a web analytics and visitor intelligence company, announced today the launch of its web analytics service.  Overstat offers a revolutionary new tool for businesses to learn more about consumer behavior on websites, thereby enabling companies of any size to monitor, analyze and optimize visitor behavior.

Information Management
BI vs. Analytics

Boris Evelson

Information Management Blogs, June 8, 2010

I know many of you already know my position on this, but I thought I'd get it out in the open and challenge all of you with a controversial discussion. In my definition – and believe it, I am fighting and defending it every day – analytics has always been, and will always be part of BI. more...

Harvard Business Review
The Big Idea: How to Start an Entrepreneurial Revolution

by Daniel J. Isenberg

In the latest Ease of Doing Business ranking from the World Bank, one country made a spectacular leap—from 143rd on the list to 67th. It was Rwanda, whose population and institutions had been decimated by genocide in the 1990s. On the World Bank list, Rwanda catapulted out of the neighborhood of Haiti, Liberia, and the West Bank and Gaza, and sailed past Italy, the Czech Republic, Turkey, and Poland. more...

Industry articles and news

Upon hearing the term “web analytics,” one might cringe and run away in fear of something he deems boring or incomprehensible. More...

In making the shift to 2.0 analytics, we discuss how analysis is the desired outcome, not reports. More...

These days, every business needs a website and firms regularly spend thousands of dollars creating top quality site content and orchestrating PPC campaigns. However, most sites that get the content right, fail in the next step - measuring their success.More...

Unfortunately, more leads do not necessarily translate into more sales. Sometimes, it is a matter of fraud. Click fraud in the industry has as of the last quarter of 2008 risen to just over 17%...More...

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